About Us
The Association for LGBTQ Equality in Israel is a human rights organization which focuses primarily on obtaining and fighting for equality. Our work reaches and is present in different aspects of society such as public, governmental and political arenas, media and social platforms, and more.
Part of our mission is also to provide extensive assistance to LGBTQ individuals or groups in need. Our departments, clinics, staff and volunteers provide a range of professional services such as mental support, legal counseling, family mediation, assistance to refugees and immigrants, and assistance to any victim of discrimination or hatred on the basis of sexual orientation or gender identity.
Since The Aguda’s founding in 1975 as the first Israeli LGBTQ oriented human rights organization, the association has spearheaded large scale public struggles for the community, and has worked for social and legislative change for the LGBTQ community - both nationally and in communities across the country in local pride communities. The Aguda also works towards the eradication of LGBTQ-Phobia and promotes the general national status of the community.
No matter what color of the rainbow you identify as - we are here for you.
Our Team
The Aguda's team is made up of professionals dedicated to advancing equality, rights, and safety for the LGBTQ community in Israel, with both expertise and care. Alongside our staff, The Aguda is built first and foremost on the strength of our volunteers — the beating heart and driving force that moves our community forward every day.
Yael Sinai-Biblash
CEO
Shai Cooper
VP of Activity
Dudu Zaslevsky
Manager of the Hotline
Itzik Salame
Lobbyist
Yasmin Inbar
Head of the "Pride Archive"
Imry Zagury
VP of Strategy and Parnterships
Dr. Sigal Gooldin
Head of the Research Institute
Ofer Kovach
Manager of the Legal Aid Service
Gil Elias
Manager of "Local Pride"
Hamoudi Omar
Head of Beit El Meem
Zoya Lev-Nai
VP of Public Affairs
Hadas Korner
Head of Finance and Operations
David Ohana
Head of Social Media
Omer Grossman
Head of the Students' Achva
Our Board of Directors
The Board is The Aguda's elected, democratic governing body, responsible for setting our vision and strategy, overseeing staff work, and ensuring The Aguda continues to serve as a home for every part of the community — a place that connects, influences, and advances LGBTQ rights in Israel.
Chairman
Nimrod Gornstein
Attorney, and expert in discrimination, LGBTQ+ rights, and Holocaust survivor rights. Teaches law and social lawyering at Tel Aviv University. An active volunteer at the Aguda since 2016. Holds experience in LGBTQ+ matters across the third, public, and private sectors. Previously served as head of the organization's legal department, representing the Aguda in the "printing house" lawsuit against a business that refused services to a lesbian client. Formerly an advisor to a Knesset member and advisor to the Director-General of the Ministry of Social Equality, where he established the LGBTQ+ populations unit and created pioneering government projects, including a call for proposals to local authorities, a support hotline for ultra-Orthodox lesbian women with "Bat Kol," a dedicated program at the Jerusalem Open House, and more.
Adam Litaor Mor
Board Member
Operations manager at the LGBTQ Center in Tel Aviv and volunteer coordinator at the AIDS Task Force. Previously volunteered at Hoshen and IGY, and has deep familiarity with LGBTQ+ organizations in Israel. He serves as a reserve commander in the artillery corps, following 200 days of reserve duty since October 7th. In addition to his professional work, he founded the "Party Keepers" project, which he manages as a volunteer, creating safe spaces at community parties.
Rotem Sorek
Board Member
A manager with organizational and financial experience alongside deep community involvement. Previously served as CEO of the “Ma’avarim – For the Trans Community", Where she led initiatives that contributed to the community's growth and visibility, and built organizational infrastructures that helped thousands. Prior to that, she worked at Hoshen and IGY, gaining experience in leading educational programs and developing messaging.
Eylon Baruch
Board Member
Spokesperson and communications consultant. Approximately 10 years of experience in strategic communications and PR in the business and public sectors. Served as a political spokesperson in the Israeli Knesset for many years, where he specialized in combining government relations with strategic communications tools. For the past four years, served as the spokesperson for "Kan News," Israel's public broadcasting corporation and largest news organization. Specializes in developing and managing strategic communications for organizations and companies as a means of achieving public and business goals, and in leading media campaigns and PR initiatives.
Liri Talmi Pinhas
Board Member
Liri Talmi Pinhas, a former local council member, works in business consulting and development for social enterprises. She holds a bachelor's degree in democratic education and social business management, and is currently pursuing a master's degree in law. Between 2020 and 2023, she managed the "Local Pride" department at the Aguda. Over the years she developed national projects alongside strengthening grassroots communities, and gained cross-sector experience working with authorities and governmental bodies.
Sarah Gross
Board Member
Was the head of "Beshela" — a community for older lesbian women, between 2016 and 2025. Specializes in community management, building a value-based community vision, and executing it, based on an understanding of the existential needs of LGBTQ+ seniors within the community. As head of "Beshela" for nine years, together with a team of talented women, she built and successfully implemented a vision to address those needs, bringing meaning and equality to hundreds of lesbian women in Israel. She is also a certified personal coach and group facilitator for LGBTQ+ seniors. Has been volunteering on the Aguda's helpline since 2020.
Maya Burla-Sadeh
Board Member
Serves as Global Vice President for Operations and Technology at Philips, leading an international organization of thousands of employees across manufacturing, supply chain, engineering, and business transformation. Also serves as CEO of Philips' manufacturing site in Haifa. Brings over 15 years of experience in managing complex systems, strategic decision-making, and working with global interfaces.
